SAN FRANCISCO — A trend that's been building for several years came Industry Email List to the fore this week at Google Marketing Live, the company's annual conference for advertisers. The lead? Types of automated campaigns that show ads across Industry Email List multiple Google sites. What started with Universal App Ad Campaigns (now App Campaigns) in 2017 to automate app ad delivery and creative messaging across multiple Google properties has become the model for new types of Google
Ads campaigns. App campaigns are touted as the model for this approach, but if we go back even further, Google's relatively short-lived type of Search Industry Email List Network campaign with Display Select, launched in 2013 and using Industry Email List an algorithm to scale campaigns across the Search Network to Google's Display Network placements performing well for its low-budget advertisers - could be seen as the harbinger of the current situation. The idea of running search and the
Display Network together in one campaign will still thrill many advertisers. But most of the new campaign types don't offer advertisers the option to opt out of channel inventory. This, Google will say, was a necessary tactic in a world powered by pre-machine Industry Email List learning. Machine learning may be overstated, but it underpins almost every aspect of campaigns and will continue to grow in importance. Where search was once the hub of AdWords, Industry Email List it is becoming just one of the spokes of Google Ads.