This store opened in 1994 in the Warmoesstraat in Amsterdam and sells a special collection of fetish articles, leather and rubber clothing. They now have stores in 4 countries and supply to 500 retail customers worldwide. And there will already be straight people who find something to their liking there, but it remains mainly G2G. It is a brand that especially resonates with these customers. This can also be the result of limited marketing budgets, involving word of mouth, influencers and role models (and sometimes sampling or try and buy ). This mainly concerns clothing brands such as Aussiebum , 2(x)ist and their offshoot C-in2 , the ' funderwear ' of Ginch Gonch.
Although the latter went after the sale by the gay founder of G2G via B2G to B2C and lost a lot of the fun. The Spanish brand ES also belongs to this, just like Andrew Christian, a brand that has the gayest commercials, despite the fact that they whatsapp list had a small flagship store in Amsterdam's 9 Straatjes for some time. This NSFW commercial is still decent compared to others they've released. But in any case, the product also comes into the picture. and mr. Christian himself. G2C Finally, let's talk about G2C, or LOO companies that focus on the broad consumer market. These are actually not part of my research, because I focus on the LGBT consumer. In my survey for.
Companies, in which 1,100 providers participated at the time, I did ask whether a company was LOO in order to be able to classify it. In the US there are about 1.4 million of these companies, responsible for an annual turnover of 1.7 trillion dollars (that's 11 zeros after the 7). Most of those will be G2C. A great example is Equality Vines , a wine company co-owned by Jim Obergefell. He is known for the case before the Supreme Court in the US that legalized 'gay marriage' in 2015. Abercrombie and Fitch has also grown (after 100 years of malaise) because of the gays. In the 90s, 9 out of 10 American gays seemed to be walking in A&F. Once the brand was successful and opened flagship stores on 5th Avenue and the Champs Elysées, John