Sooner or later you will have to deal with it in the 'trade': marketing automation . To the layman it sounds like a somewhat clinical process full of robots that no longer involve a human hand. But nothing is less true. By using marketing automation you are closer to your lead and potential customer than ever. But how does marketing automation software work? And is it something for you? In other words, is marketing automation worth the investment? We are happy to shine our light on it. It all started with an email address Suddenly it was there.
It turned out that there was also a sensible purpose for the electronic mail. You could easily reach an infinite number of recipients who were all interested in monthly sessions Singapore phone number list you your product or service. Didn't they leave their email address? In practice, not everyone was happy with the proliferation of sales attempts that rarely matched the wishes of the recipients. With the advent of autoresponders, marketing had a means of automatically bombarding the poor recipient with friendly, but perceived aggressive sales behavior. The chagrin of outbound marketing That's how we all did it for a while.
Your entire file had to get all the great offers right under your nose. In the meantime, we couldn't understand why there were so few conversions. We were so helpful, weren't we? The targeting of inbound marketing Inbound marketing rightly turns things upside down. Today, we first educate our leads with useful information in the form of blogs, white papers and other content before making an offer or entering into a commercial conversation. We learn a lot from them, so we can better help them with their search and their problems. This then leads to a logical transition to the purchase. You don't force anything, but you are helpful (and sales reps know what the best moment of contact.