They may not always have huge social following, but they have friends and family who just might be your next customers. Advertising Continue reading below You can incorporate these advocates into your influencer marketing by rewarding them. This will make it easier for them to share their love for your brand. You can offer these lawyers exclusive offers or feature them on your blog or social media. Even the smallest of gestures could encourage them to promote your brand even more and give them reason to rave about you. It can be something simple, like sharing a photo taken by fans related to your brand or product. Take Yorkshire Tea, for example.
The brand often shares images sent by its fans and manages to generate a lot of engagement on its Facebook page. rewarding hair masking service brand advocates - Influencer Marketing Tips #3. Let Them Talk Influential people do not acquire a high level of influence by chance. They have managed to build their influence because they know what their audience wants and how they want it. So give them all the reigns and let them design the content based on the preferences and needs of their audience. If you dictate how an influencer promotes your brand, their efforts can feel contrived. Advertising Continue reading below The relationship between influencers and their audience is often old.
This means that the audience has been following their content for a long time and they know what type of content the influencer is producing. Any difference in how a blog post is framed or any change in content, they will detect it. If there's a promotional effort that doesn't feel natural, the audience will lose trust in your brand. Even if it's the first time they've heard of you, it's going to hamper your chances of forming an emotional connection with them. A great example of this is how Gap has an entire website dedicated to content created by influencers. Styld.by features looks created by fashion industry influencers. Each outfit has a story behind it, so visitors can easily identify with the influencer and the outfit.