As a unicorn in the field of Internet luxury executive list consumption, Secoo has always implemented the online Internet model to create revenue, executive list and the offline brick-and-mortar store model to satisfy the user experience. According to the financial report released by Secoo in the third quarter of 2019, the total revenue was 1.9416 billion yuan (about 271.6 million US dollars), a year-on-year increase of 23.5%, exceeding market expectations of 241.41 million US dollars; net profit was 62.1 million yuan revenue
This article will analyze the following aspects: industry executive list analysis Competitive Analysis Industry chain analysis Core business analysis Product iteration analysis Product Structure Analysis Operational Analysis Summarize 1. Industry analysis Luxury goods are defined internationally as "a kind of consumer goods with unique, scarce, rare and other characteristics beyond the scope of people's survival and development needs", also known as non-necessities of life. Mainly include high-end clothing, jewelry, luxury yachts, private jets, etc. So far, Chinese luxury goods executive list consumption overseas has been the world's first.
The strong spending power of the Chinese people has executive list increased the confidence of many international luxury brands in the Chinese market. executive list That's why the luxury industry is a promising seed industry. The following is an analysis of the entire industry market through the PEST analysis method. 1.1 Politics level According to the "13th Five-Year Plan for the Development of the Internet + Luxury Industry" issued by the central government, it is proposed to increase the penetration rate of the Internet luxury industry, which is expected to increase by 30% in 2020.