You can now extract all your level 1 keywords just by running your custom filter. Use this same process to create filters for your other levels, and you should be good to go. Now that you've set up your levels, the next time your boss says, "We need to cut our AdWords budget by 50% this month," all you have to do is run your level 3 and 4 filters, tick the box to select all, then click "Edit" and "Pause". In no time, you've cut ad spend on all your low-performing keywords. You may still need to make some adjustments to get to that 50% budget cut,
but you know you're spending that limited budget where it matters most. This tactic may seem simple enough, but being able to quickly optimize AdWords performance in any given situation can have a huge impact on your business. Just to show you how it jewelry retouching service works in real life, here's what happened when we set up keyword prioritization for a lead generation client last year: In just three months, their cost per conversion dropped by 62%. To make things even better, this benefit trickled down to their cost per sale and tripled their
AdWords account profitability! Conclusion If set up correctly, keyword prioritization can make it easy to juggle your AdWords account priorities. As a result, your AdWords campaigns will perform better and your life will be easier. Talk about a double win! So if you're tired of dropping the ball on AdWords, try setting up keyword rankings. You may not end up in Cirque du Soleil, but life will certainly be easier! The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.