if you sell kitchen paper or screwdrivers, the point is to join the conversation and provide spark and entertainment. If you need inspiration, in addition to the big international brands such as Oreo or Old Spice, we have a national example of an a priori not-so-sexy company that has swept the world thanks to humour: Desatranques Jaén. 2) Dare to take risks Ads that don't take the risk at all are boring, and the last thing you want is to bore your potential customers. If your product does not stand out at first glance, you cannot stay in the comfort zone.
The most risky and creative ads are the ones with the most potential to go viral . Marketing is full of examples of brands taking risks and clipping path service creating unforgettable campaigns, from Apple's classic "Think different" to Red Bull's spectacular challenges. 3) Break the rules If you have to advertise a boring product, you can't afford to do what everyone else is doing. To make your campaigns stand out, I recommend that you study your competition not to be inspired by their ideas, but to see how to stand out with something different . You have many options, from going
for an unexpected tone of voice to using color patterns uncommon in your industry. The point is to try not to leave anyone indifferent. 4) Speak the language of your customers Getting the communication tone right is essential for your campaigns to connect with the target audience. To do this, you will have to start by thoroughly investigating your buyer person and see how their way of communicating is. In particular, if there is a community dedicated to topics related to your brand, it is a very good idea to analyze how its users express themselves. 5) Let your hair down