When commuting to and from get off work, there are many people and few cars during peak hours, and there are carpools when there is no express train. Secondary need: save money when time is less urgent 2. Positioning, using carpooling user portraits Similar to the users who travel by private car, the difference between those who require comfort and low-level spending power, and the express car and Uxiang is that it takes more time and less money than a special car, while Uxiang is better by spending more money. The service is to stratify the crowd of express trains and operate finely. 2.
The driver's first demand is money, because the business email list passenger attributes of carpooling vary greatly, and secondly, the social attribute is weak. According to the platform, the driver is given money, and he does not understand the rules of the commission, so he will not evaluate it. The disadvantage is that you have to navigate according to the route, which is more troublesome than the express car, and the driver has to contact multiple users. Platform : The essence is to provide services to users by purchasing the driver's capacity, so the platform's profit = the sum of the customer unit price - the driver's share. Suppose: two cars are express trains 20*2=40,
one of them carpools, as long as the price is 20+20*discount*N is greater than 40, carpooling must be more profitable, and the platform naturally hopes that the more people who join, the better it is good. 3. Product experience (1) Experience environment Experiencer: Yu Jingquan Experience environment: Xiaomi 6, android8.0.0 Version number: We can use the ten principles of economics to understand rational people in individual decision-making, considering marginal quantities. Carpooling pays less by spending more time. In addition to the imbalance between the supply and demand of vehicles, the platform guides express users to convert to carpooling.