In the name of link building. It's certainly more creative than old-fashioned link building tactics like spamming comments sections and backlinks to your clients' websites. But the end goal is the same getting links. Vanity Metrics There is no doubt that getting links is the raison d'être of digital PR. The question is why so many digital PRs dress it up differently. Many times loosely related campaign metrics are thrown broadly into the measurement mix.
These indicators have managed to evade scrutiny in most cases. But one thing is for sure these numbers don't translate to any accurate data-driven ROI measure. Of such indicators. Social Engagement Social UK WhatsApp Number List engagement metrics often include likes, comments, social shares, and even social mentions all rolled into one. The value of each of these types of social engagement has so far been impossible to measure.
The metric doesn't even take into account whether the sentiment behind engagement is positive or negative. If you really want a social metric that correlates to ROI, log in and measure conversions from social channels. In most cases you will hardly see the impact of digital PR. Why because digital PR exists to support SEO and brand awareness not social media. Audience audience has always been a key indicator in traditional public relations.